Our Story
Founded in 2023, Sapónne Naturals is an independent British-Filipino skincare brand combining science-backed ingredients with thoughtfully developed formulations.
Founded by former NHS intensive care nurse and skincare formulator Ruby Higoy, our mission has always been simple: to create effective, high-quality skincare that prioritises performance, transparency and craftsmanship.
What began as a small collection of handcrafted skincare has evolved into a trusted brand specialising in functional skincare, bringing together clinically recognised active ingredients and carefully selected botanicals to create products that support healthy, radiant-looking skin.
Today, Sapónne Naturals is proud to serve customers across the UK and internationally, with our advanced peptide skincare becoming one of our most recognised collections.
How We Make Our Products
As Sapónne Naturals has grown, so has our commitment to manufacturing excellence.
Our artisan soaps, balms and oil-based formulations continue to be carefully produced in small batches from our West London studio, preserving the craftsmanship and attention to detail that have always been at the heart of our brand.
Our advanced water-based serums and creams are manufactured by our trusted GMP and ISO-certified cosmetic manufacturing partner, enabling us to produce sophisticated formulations under professionally controlled conditions while maintaining exceptional standards of quality, consistency and regulatory compliance.
Every cosmetic product is independently safety assessed by a UK Chartered Cosmetic Scientist before being placed on the market, ensuring full compliance with UK cosmetic regulations.
Science Meets Nature
We believe the most effective skincare doesn’t choose between nature and science—it embraces both.
Our formulations combine evidence-supported ingredients such as copper peptides, biomimetic peptides, niacinamide, hyaluronic acid and panthenol with carefully selected botanical extracts, creating products designed to deliver visible results while remaining gentle enough for everyday use.
Every ingredient is selected with purpose, and every formulation is developed with safety, stability and performance in mind.
Our Commitment to Quality
Quality extends beyond the ingredients we use.
From sourcing premium raw materials to continually refining our formulations, packaging and manufacturing processes, every decision is guided by our commitment to creating skincare of the highest standard.
Whether a product is handcrafted in our West London studio or manufactured by our GMP and ISO-certified laboratory partner, every batch reflects the same dedication to consistency, safety and excellence.
Looking Ahead
Although Sapónne Naturals has evolved considerably since its beginnings, our values remain unchanged.
We continue to be an independent family-run British business driven by integrity, innovation and a genuine passion for creating skincare we’re proud to use ourselves.
As we continue to grow, our commitment remains the same: combining thoughtful formulation, trusted manufacturing and evidence-informed cosmetic science to create products our customers can use with confidence.
